Company: Administaff
Company Division/Group: Sales & Marketing
Company Description: Administaff is the nation's leading Professional Employer Organization (PEO), serving as an outsourced human resources department for small to medium-sized businesses throughout the United States.
Nomination Category: Corporate Media Awards Categories
Nomination Sub Category: Best Magazine Campaign

Nomination Title: "Remember When" Magazine Campaign

1. List the date that this nominated campaign was first run in the U.S.:

   October 2002

2. Briefly describe this nominated campaign's communications objectives and how it met those objectives (up to 100 words):

   Campaign objectives: • Empathize with today's business owner, who must handle far more administrative and liability issues than in past years. • Position Administaff as the answer to administrative headaches as well as helping owners realize the value of their people to their success. • Impress readers that business ownership can be enjoyable again.

   Objectives met by: • Graphics recall simpler times when work was viewed as fun. • Headlines contrast the difference between childhood and business ownership. • Copy positions Administaff as source of administrative relief as well as creating value through people, so business ownership is enjoyable again.

3. List the creative and production credits for this nomination. Follow this format, and list all applicable: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Web Development Firm/City: Writer:

   Agency/City: Kingwood, TX
   Client: Administaff
   Art Director: James Blunt
   Creative Director: James Blunt
   Writer: Terry Parker