Since joining McLeodUSA in August 2001, Chris A. Davis has lead the rebirth and turnaround of Cedar Rapids, Iowa-based McLeodUSA Inc., one of the nation’s largest independent telecommunications service providers.
Ms. Davis, with the support of major McLeodUSA shareholder Forstmann Little & Co. and new board members, executed a redesigned business strategy for McLeodUSA which included the sale of non-core businesses, balance sheet recapitalization, a new marketing/product and branding strategy, rebuilding relationships with customers, and employee quality training and certification programs.
At the beginning of 2002, Ms. Davis had been with McLeodUSA for only three and a half months and had never personally led a restructuring under such poor industry conditions. McLeodUSA had reached a nadir -- it had an unsupportable combination of 8,600 employees and approximately $4 billion in debt, with annual interest payments of $365 million, and the quality of its services had deteriorated.
Ms. Davis focused McLeodUSA’s strategy on 25 states, sold $1.1 billion of non- core assets, consolidated facilities, and scaled back capital expenditures from approximately $750 million in 2001 to $150 million in 2002. She held marathon late night meetings with managers to determine required job skills, assess operational process issues and evaluate excess cost structure. Working tirelessly through January, Ms. Davis accomplished a major victory when the Company’s bank lending group agreed to allow McLeodUSA to sell assets to repurchase bonds, and the bondholders agreed to accept cash and stock exchange for their bonds. Soon thereafter, she guided McLeodUSA through one of the all-time fastest bankruptcy proceedings -- only 75 days. Upon emerging from bankruptcy in April, the Company’s debt had been reduced to about $715 million, and interest payments to about $40 million, and Ms. Davis had announced new executive team members and board directors.
McLeodUSA reported positive earnings before interest, taxes, depreciation and amortization in its telecom business of $6 million in June, $10.3 million in September and $11.4 million in December 2002 – the first time ever in the Company’s history. At the end of 2002, the Company employed 3,700 people, has reduced its billing systems from 27 to 2, overhauled and simplified its products, including reducing feature codes from 5,400 to less than 200, had reduced new customer installation times by 65%, and had cut employee turnover by 75%. It has also launched its new “Preferred Advantage” product offerings, which include simplified local and long-distance, Internet and voicemail services for residential and small/medium sized businesses and advanced communications solutions for larger businesses.
The Company also launched its first major marketing and advertising campaign (resulting in a 30% increase in website traffic and a 10% increase in call volume), as well as its “Star Quality” employee training and certification program, which will train each employee in industry-leading customer and network techniques.
Under her leadership and under extreme business circumstances, Chris Davis has moved McLeodUSA from the tenuous position it was in during 2001 into a solid, well-managed business again with a vision for growth, profitability, and opportunity.