Company: Hewlett-Packard
Company Division/Group: WW eBusiness
Company Description: HP is a leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP completed its merger transaction involving Compaq Computer Corporation on May 3, 2002.
Nomination Category: Corporate Media Awards Categories
Nomination Sub Category: Best Corporate Web Site

Nomination Title: HP Corporate Web Site

1. List the URL (address) of your nominated Web site. (If the site is not publicly accessible, state that.)
   IMPORTANT: To include a URL you must begin and end the URL with a square-bracket and include http://
   Example: [http://www.yourdomain.com]

   http://www.hp.com

2. List the date that this nominated Web site was launched in the U.S.:

   HP/Compaq combined site: 2002

3. Briefly describe this nominated site's communications objectives and how it met those objectives (up to 100 words):

   www.hp.com is a critical entry point to HP and its 10,000+ products, accessories and services from pre-merger HP and Compaq. Our objective for the site is to provide relevant content efficiently and effectively the way each visitor wants it regardless of their desired task. To meet this objective, HP constantly evolves its Web site to meet customer needs. For example, during the HP/Compaq merger, HP used the Web site as a key communications vehicle to customers, and presented a single face to the world on Day One of the merger without disrupting access. Subsequently, in November 2002, HP launched a redesigned site offering: 1) easy, intuitive and streamlined access to information, purchase and support targed to specific customer segments; 2) new verbiage that provides a clear call-to-action.

4. List the creative and production credits for this nomination. Follow this format, and list all applicable: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Web Development Firm/City: Writer: