Company: BGT Partners, Miami, Florida
Company Description: We are a global interactive services firm that helps companies strengthen brand and business relationships through digital marketing and technology solutions. Clients include the 2008 Beijing Olympic Committee, Avaya, Sony and FedEx. Founded in 1996, headquartered in Miami, with offices in Chicago, New York, Los Angeles, Paris, and Latin America.
Nomination Category: Web Sites
Nomination Sub Category: Product Advertising

Nomination Title: Sony Magnetic Product Web Site

1. When was this web site first published?

January 15, 2007

2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://products.sel.sony.com/battery//index.php

Sony engaged BGT to develop a cutting edge dynamic website that would reflect
the power of Sony Batteries, differentiating themselves from competitors and,
most importantly, drive battery sales.

The goals were to:

Create a dynamic site considered an industry benchmark with a higher level of usability Increase consumer awareness of product line and support channel/reseller team Drive new visitors, supporting both immediate buyers and product researchers Track and measure success of the site and online marketing program

Since the site was launched, Sony has received a significant increase in
visitors to the site and has achieved positive feedback for the new design.

3. List the appropriate creative and production credits for this entry:

BGT Partners team