Company: SAS, Cary, NC
Company Description: SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions, more profitable relationships, compliance with governmental regulations, research breakthroughs and better products. Since 1976, SAS has given its customers The Power to Know®.
Nomination Category: Interactive Multimedia
Nomination Sub Category: Marketing

Nomination Title: SAS® Business Intelligence Interactive Tour

   1. The date in 2005 on which this nominated production was first distributed or otherwise made public:

March 30, 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

http://www.sas.com/technologies/bi/tour/itour_flash.html

The SAS® Business Intelligence Interactive Tour gives a high-level overview of the SAS Business Intelligence (BI) offering. It is an integral part of an overall campaign intended to distinguish SAS BI from other business intelligence products on the market. The strength of the SAS BI Tour lies in its simple, intuitive navigation to powerful content: screen demos sampling SAS BI capabilities; a SAS Advantage segment built around the core strengths of SAS BI; the SAS Difference, a graphical explanation of how SAS goes beyond the business intelligence of other vendors; an in-depth comparison report; and a beautifully rendered video overview of SAS, the company.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: SAS Corporate Communications, Cary, NC

Client: SAS

Art Director: James Rushing, SAS Corporate Communications

Creative Director: John Jones, SAS Corporate Communications

Designer: James Rushing, SAS Corporate Communications

Music Producer/City: SAS Corporate Communications, Cary, NC

Producer: David Peoples, SAS Corporate Communications

Programmer: Johnathan Eshleman, SAS Corporate Communications

Writer: David Peoples, SAS Corporate Communications