Company: BGT Partners, Miami, Florida
Company Description: BGT Partners is a full-service, interactive marketing agency that helps organizations realize competitive advantage by leveraging technology aimed at customers, channel partners and employees. The firm delivers creative and robust technology-based solutions for companies across numerous mediums and industries.
Nomination Category: Web Sites
Nomination Sub Category: Event Promotion

Nomination Title: Sony 2006 CES News and Information Site

   1. When was this web site first published?

January 2006

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://news.sel.sony.com/assets/ces06/index.htm

The interactive press kit used by Sony Electronics, Inc. is an exclusive PR tool that was developed by BGT four years ago and has continuously evolved since then.  This particular site was a part of a comprehensive PR program designed to strengthen Sony's interaction with media partners, analysts, internal experts and consumers at the 2006 CES event.  To generate awareness, BGT developed a strategy to create rich-media promotion that included flash animation, rich media content, and an eVite to drive traffic to the page and ultimately the Sony CES events.  The page enabled easy understanding information and is rich in content links.

   3. List the appropriate creative and production credits for this entry:

BGT Partners