Company: Cote & D'Ambrosio, Wickford, Rhode Island
Company Description: Full-service advertising, public relations and communications firm
Nomination Category: Advertising
Nomination Sub Category: Best TV or Cinema Ad Campaign

Nomination Title: Ocean State Job Lot TV Advertising Campaign

   1. The date in 2005 on which this nominated campaign was first run, aired, or otherwise made public:

October 2005

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The objective of our campaign is to position Ocean State Job Lot as a retail business that provides the customer with a unique shopping experience, which we coined as "adventure shopping."  It is truly an "adventure" to find various quality, brand-name items at low, closeout prices.  Three spots from our campaign are included in this entry.  Each one shows a different type of customer, experiencing a different adventure and finding the best prices for what they are looking for.  Note: "Mother in Law/Daughter in Law" is a two-part :30 spot that is aired together.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Cote & D'Ambrosio, Wickford, RI
Client: Ocean State Job Lot
Art Director: Anne Berg (Associate Creative Director)
Creative Director: Ken D'Ambrosio
Director: Ken D'Ambrosio
Writer: Eric Cote