Company: Administaff, Houston, Texas
Company Description: Administaff, Inc. (NYSE: ASF) is the nation's leading Professional Employer Organization (PEO), serving as a full-service human resources department for small and medium-sized businesses throughout the United States.
Nomination Category: Advertising
Nomination Sub Category: Best Outdoor Ad Campaign

Nomination Title: Administaff Small Business Classic Billboards

   1. The date in 2005 on which this nominated campaign was first run, aired, or otherwise made public:

The billboards ran in Houston, Texas from August - October 2005.

   2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The objectives of the six separate billboards were to raise awareness of Administaff in the city of Houston and the Administaff Small Business Classic Golf Tournament, Champions Tour event. The billboards helped to strengthen the company brand by highlighting Administaff’s affiliation with successful client company entrepreneurs and helping to make the event one of the top-rated tournaments on the Champions Tour schedule.

   3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Jason Cutbirth, Managing Director, Marketing &  Corporate Communications
James Blunt, Sr. Manager, Creative Design
Jane Wandmacher, Tournament Manager