Company: SGDP
Company Description: SGDP is a communications design firm based in Evanston, IL. The firm has built a portfolio containing a broad range of marketing communications work including brand positioning and development, corporate identify development, consumer packaging, advertising, annual reports, collateral systems, and web site development
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Corporate Identify/Branding Design in a Series or Campaign

Nomination Title: GBC Consumer Branding/Packaging

The date in 2003 on which this nominated campaign was first run, aired, or otherwise made public:

2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Position GBC as helping consumers "be their best" by providing solutions for
communicating and enhancing expression.  Focus communications on consumer
benefits - both emotional and functional - thereby building a stronger consumer
connection to the brand.  Develop integrated communications materials that
present the brand in a consistent way.

Objectives were met through renewed consumer interest and understanding of
GBC product offerings and specifically the associated product benefits.  Consumer
research confirmed that GBC branded products were viewed as an important part
of consumers' presentation development and the ultimate success that comes
from those presentations.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: SGDP, Evanston, IL
Art Director: Marcus Norman
Creative Director: Ted Stanaszek, Arnold Goodwin, Marcus Norman
Designer: Mike Chorvat, Marcus Norman
Photographer/City: Deb Fletcher, Jean Moss - Chicago, IL
Writer: Amanda Trimble