
Company: Wachovia Company Division/Group: Creative Services Group Company Description: Wachovia Corporation is a diversified financial services company that provides banking, asset management, wealth management, and corporate and investment banking products and services. We serve customers primarily on the East Coast. Under the Wachovia Securities name, we offer retail brokerage services in 48 states and Washington, D.C., and global services through 32 international offices. Nomination Category: Advertising/Design Craft & Technique Nomination Sub Category: Best Copywriting
Nomination Title: Wachovia Wealth Management Event Teaser
The date in 2003 on which this nominated ad was first run, aired, or otherwise made public:
November 21, 2003
Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):
Communications Objectives: Develop a communications campaign that will entice members of Wachovia Wealth Management's sales teams, footprint-wide, to meet the sales requirements necessary to attend the annual President's Circle sales trip in Key West, Florida.
Build anticipation and "paint a picture" of what will be experienced in Key West, Florida.
Create a catchy tagline that can be used on all communication elements.
Objectives met by: Developing a series of communications including note cards, a gift with accompanying gift card, flash files, and a printed invitation for the team to gather to share an authentic Key Lime pie that would be delivered to each team at a later date. Participants received a form of communication each month for five consecutive months. The copy created a sensory experience and played on Key West's southern location in each of the communication elements by applying one of the five senses to each of the elements and anchoring the piece with the challenge to "Work Your Way to the Bottom."
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: Wachovia Creative Services Group/Charlotte Client: Wachovia Wealth Management Designer: Amy Johnson Writer: Nikki Conyers-Williams Event Planner: Beth Mack
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