Company: Nuveen Investments
Company Description: Nuveen Investments is a premier, conservative asset management firm that develops, markets and distributes investment products and services for the affluent, high-net worth and institutional market segments. Nuveen Investments today markets its capabilities under four distinct brands - Nuveen, NWQ, Rittenhouse, and Symphony - and manages over $95 billion.
Nomination Category: Advertising
Nomination Sub Category: Best Newspaper Ad

Nomination Title: "Deer"

The date in 2003 on which this nominated ad was first run, aired, or otherwise made public:

February 2003

Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

1.  Drive Nuveen's net income and total assets under management.
     - For January - September, 2003, Nuveen's net income increased 13% over the
       same period of 2002.
     - During this same 2003 period, total assets under management increased
       by $10.4 billion, or 13%.
     - Both net income figures and assets under management for January -
       September, 2003 represent record highs in Nuveen's 105-year history.

2.  Ensure the success of new exchange-traded funds launched throughout the
     year.
     - Three large ETFs were brought to market by Nuveen during the January -
     September, 2003 period. These ETFs were hybrid funds representing a first in
     their class for Nuveen and enabling Nuveen's market share to increase from 0%
     to 14% of class.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City:  Fallon Minneapolis
Client:  Jeanne Enright, VP Advertising and Brand
           Alan Brown, Chief Marketing Officer
Art Director:  Scott O'Leary
Copywriter:  Dean Buckhorn
Creative Director:  Bruce Bildsten/Mike Gibbs
Print Producer:  Erika Kreuser