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 Company: Tronconi Segarra & Associates LLP, Williamsville, New York
Company Description: Tronconi Segarra & Associates is one of the fastest-growing CPA/business consulting firms in the Buffalo area. Since 2004, the Firm has nearly doubled in size, both in number of employees and revenue, due to the entrepreneurial spirit of our young partner group; our focus on providing exceptional client service; and our ability to provide specialized services not normally found at a firm our size.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Newspaper Ad Campaign
Nomination Title: Tronconi Segarra and Associates LLP Branding Campaign
The date on which this nominated campaign was first run, aired, or otherwise made public:
September 2007
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
Our objective: differentiate Tronconi Segarra & Associates in the minds of
business decision makers by communicating through non-traditional (for the CPA
industry) copy and graphics our unique approach to developing solutions for our
clients’ business and financial challenges. We set out to create a memorable
association between our unique approach to providing solutions (e.g., probing
issues more deeply, leaving no stone unturned) with our uniquely designed ads,
considered radical by some in our market for our industry. Feedback received to
date has been extremely positive, resulting in increased opportunities and
business, thereby reinforcing belief that our strategy is on-target.
Branding Campaign Ad #1: No Stone Unturned Testimonial Newspaper Ad
http://www.tsacpa.com/ftp_only/tronconi_segarra_testimonial__newspaper_ad.pdf
Electronic tearsheet of Branding Campaign Ad #1: No Stone Unturned Testimonial
Newspaper Ad
http://www.tsacpa.com/ftp_only/tronconi_segarra_no_stone_unturned_ad_nov_2007.p
df
Branding Campaign Ad #2: More Than Meets the Eye Newspaper Ad
http://www.tsacpa.com/ftp_only/tronconi_segarra_more_than_meets_eye_newspaper_a
d.pdf
Electronic tearsheet of Branding Campaign Ad #2: More Than Meets the Eye
Newspaper Ad
http://www.tsacpa.com/ftp_only/tronconi_segarra_eye_ad_sept_2007.pdf
Branding Campaign Ad #3: Leaving Money on the Table Valuations Newspaper Ad
http://www.tsacpa.com/ftp_only/tronconi_segarra_valuations_newspaper_ad.pdf
Electronic tearsheet of Branding Campaign #3: Leaving Money on the Table
Valuations Newspaper Ad
http://www.tsacpa.com/ftp_only/tronconi_segarra_valuations_ad_nov_2007.pdf
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
This advertising campaign was created in-house at Tronconi Segarra & Associates
LLP, Williamsville, New York.
Partner Responsible for Marketing: David E. Werth, JD, CPA, Partner, Tronconi
Segarra & Associates LLP.
Concept and Copywriting: Barbara J. Harmel, Sales and Marketing Manager,
Tronconi
Segarra & Associates.
Art Director: David P. Donati
Royalty-free images purchased from various sources.
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